From the rail to your door the next day

Step 1

You reserve your fish

Your mobile number, your delivery ZIP, and how many fish you want this season. It's one shipment a season, so reserve as many as you want in one go: salmon twice a week all year takes about 10. Your ZIP sets your price.

Step 2

Your deposit goes out with the boat

It's $100 a fish: $1,000 for 10 fish. Each fish's $100 rides out to sea with the fleet and comes off that fish's bill. Your price per pound locks right then.

You get a tag number and the week we expect your fish. Your place in line and your tag are a winning lottery ticket. The week can move as the season goes, and we text you when you get close.

If you give us $100, we give you a fish. If you cancel for any reason, we keep the $100. If the season ends before we get you a fish, you choose: your $100 back or keep it toward next season. Deposit terms

Step 3

The boat hunts your king

This is a wild fish. Finding a king salmon in the open ocean is famously hard, and they're among the hardest fish to catch. We're your fish butler and personal hunter: the boat goes out until it finds yours.

A boat heading in logs its fish, and they go to the next people in line.

How we catch your fish

Step 4

Catch day: weigh and pay within 2 hours

The boat weighs your king on a certified scale and takes a photo. We text you that it landed on [boat], with the weight and a payment link: your locked price per pound times the weight, minus that fish's $100. Shipping is already in the price.

Payment is due within 2 hours of the text. Miss it and that fish goes to the next person. You keep your reservation, and we'll ask when you're next available.

Step 5

It ships that day

The boat packs your order and ships it the same day, Monday to Thursday. Your whole order lands together, in boxes of up to 5. Delivery is guaranteed next day by UPS, wherever you are.